Sri Lanka is known as the pearl of the Indian Ocean located in the South Asia which is an island situated in southern tip of India and is separated from India by the Polk Straits. The Islands strategic location in the Indian Ocean on the major air and sea routes between Europe and Far East is an advantage to positioning Sri Lanka as a global logistic hub.
Sri Lanka is a multi-ethnic, multi religious country with a diverse and rich culture and the population is estimated 20million. English is widely spoken and understood in the urban centers. It is the language of business and commerce. Moreover Sri Lanka can be categorized as a safest, low risk emerging market both in terms of personal security and business security.
Sri Lanka Tends to have a highly structured regulatory and bureaucratic environment, therefore this can be beneficial in upholding investors’ rights and driving improved enforcement of intellectual property.
The country allows 100% foreign ownership in almost all sectors and places no restrictions on repatriation of earnings, fees or capital.
Sri Lanka’s education levels are at top levels. According to the Central Bank annual report, Sri Lanka’s literacy rate has increased from 85% for more than 30 years and is currently at 91%.
Sri Lanka still has the highest secondary school enrolment rate among developing countries and it ranks number one in South Asia on the United Nations Human Development Index.
Government has put more focus on to developing IT literacy of the next generation which can be seen by newly launched programs to increase IT usage and literacy in schools.